November 11 “Singles “, which is popular among young people in this sought after alternative festivals, businesses in recent years been build into a 24-hour shopping carnival. Last day of the two-eleven , sanitary products Lynx net turnover of up to 410 million , and this year two- eleven day, the bathroom industry also ranked the forefront of the transaction list , accounting for 35% of total turnover .
Two consecutive years of “double- eleven ” online shopping carnival , the sanitary industry sales results for all to see . So , this year, many businesses in the e-commerce platform bathroom big fight promotion, trying to seize this critical juncture children to enhance product sales. Reporters found that the net sales of sanitary products price really cheap, but affordable if you buy something really gratifying , but if the model or to buy back shoddy feel inappropriate , it will bring a lot of trouble to consumers –
1 bathroom brand online promotional hot
Dual eleven year before and the day of the festival , various online shopping websites bathroom brand flagship stores are gearing up full of plans . Reporters noted that in this year’s Double Ten network share before starting DPSW began early pre-sale promotion, part of the toilet , bathroom cabinets, shower and other product price by nearly 50 percent , ahead of the flagship stores open pre-sale.
According DPSW relevant person in charge of marketing , because consumers based on past experience , in the day of two-eleven to buy products , logistics often takes time to ten days or even longer , so DPSW advance presale , avoid logistics peak. And another bathroom brands – Huayi bathroom , then played during the event , ” the audience full 1111 yuan up by 111 yuan , 11 yuan spike activity daily limit places for 111 people, 21 October to 1 November to buy 111 yuan presale tickets, capable of reaching up to 1,000 yuan in cash “and other slogans . To attract tourists, not only the price of these large bathroom brand promotion, sweepstakes also prepared a rich program , described as promotional hot.
Reporters interviewed several well-known sanitary ware brand ‘s flagship store after customer found that many traditional sales channels based sanitary brand , in the last couple of years have opened an online flagship store. For example jiumu bathroom , brilliant plumbing, sanitary and other traditional Wrigley known brands , the network ‘s flagship store opened earlier this year during the two-eleven , eleven double promotional activities to participate in the network . And in just 24 hours , some of the main push of the brand sanitary toilet , shower room, bathroom cabinet and other network marketing models bulky products , has achieved impressive sales performance.
Jiumu sanitary staff said that at present more and more domestic enterprises began to test the water and electricity providers bathroom , compared with the next line trading , online trading has obvious advantages. On the one hand , with the change of people’s living standards and consumer perception , more and more people began to accept online shopping, but on the other hand , online shopping is more convenient compared to the traditional way to buy and cheap. Therefore, the future many companies will have their own bathroom shop regularly or irregularly online launch special offers to win consumer recognition.
2 bathroom products online selling
Dual eleven autumn and early winter season comes during the renovation of bathroom products is this part of the mainstream products purchased by consumers during a series of promotional activities and therefore very popular with consumer recognition.
Faenza purchased a faucet on the Lynx Taiyuan public Miss Ren told reporters: ” I saw this faucet for a long time , similar models sold for two hundred dollars in the store , and during the two- day cat as long as eleven 100 yuan can buy , the price is really cheap , but not too many such opportunities must constantly refresh the zero time to grab , grab earned on it . “
Another online shopping and public baths Wang said: “For most consumers, the market for home building is not very understanding , directly to the store to buy when the sales staff will often be fooled hype if purchased online . buyers and sellers to communicate through Ali Want for buyers, this communication will be a lot of rational, not easy to be fooled , where there is one of the biggest benefits that can understand very well between the characteristics of each product and brand difference , especially in the price easier to find contrast , when there are so selected reference range , so more and more people began to accept online shopping . “
Many consumers believe that , because the bathroom brand comparison shopping site complete bathroom accessories selective online shopping is more and more . If you are buying in the brand ‘s flagship store , the quality is generally not a problem . But after all, not live trading , consumers need to know before you buy a clear brand and quality, specifications , it is best to consider the price in the grade , after all, a price of a stock , if the price is too low for the quality can not be guaranteed . In addition, some of the big brands of bathroom accessories , some brands Bathroom suppliers are no network of sales channels , so before you buy should be more understanding of some of the network channels which brands are more reliable choice when doing targeted relatively strong .
3 easy transaction risk behind
Recently, consumers have claimed, spent more than 7,000 yuan to buy a certain brand in the online bath products , after receipt of the goods found shoddy goods are fake and shoddy products. If consumers encounter such cases , replacement, return procedures are complicated , and have actually wasted time and energy consumers .
Although you can purchase homes to affordable sanitary products, especially for some busy urban white-collar workers , greatly improving the efficiency of shopping . However , after all, not face to face online transactions , only with pictures and some text description about product performance , see the real products , naturally gave the transaction conceals some hidden dangers . Therefore, consumers need to consider thoroughly before placing an order , to avoid introducing business “trap .”
A certain brand of sanitary official said , first of all, online shopping may exist many problems in logistics . Have occurred due to the large number of orders , some businesses not timely delivery , or purchase a product A courier delivering the product is B , then a few days or useless products on the problem so that sort of problem . This is the network of contacts in the industry to the bathroom a lot of these actions , but one of the reasons for unsatisfactory development . Second, consumers should consider the installation and transportation problems, after all, buy bathroom accessories are not available through the network installation services , taking into account the need to install , the installation process is best prepared in advance to avoid after the purchase can not be installed problems. In addition , sanitary products as anti- consumer goods , quality is one of the most valued products . Although online products a lot cheaper than the store price , but the quality can not be guaranteed . Consumers need to buy sanitary products before to learn more about some of the expertise to fully understand the material and quality parameters related products, and ask for a certificate at the time of purchase.
And a lot of reporters in the investigation after the flagship store bathroom found Nevertheless, many enterprises in order to increase sales brand of Spa and hot tub, also established a complete self- service system , so anytime is responsible for the consumer to buy the product , and continue to improve production technology to ensure product quality, do not want to lose the impulse sales and consumer trust.
Industry : Net sales of sanitary ware market share will expand
Although many consumers believe that the ease of online shopping bathroom with Debu , but sanitary products sold twice rushed Lynx “double- October” sales chart shows that this network is still a lot of decoration options manner recognized by customers . New houses being renovated Mr Li told reporters: ” Online shopping really save time and money , from the selection, ask , and then face the computer to complete payment is not the only worry is that the goods have not yet received a few advance payment . thousand dollars of money ” and this issue has become a recognized industry development bottleneck. For this reason enterprises have gradually improved the improvement.
For sanitary enterprises, able to provide consumers with targeted, personalized prominent product is a powerful way to win online shopping population , to make more consumer acceptance of online shopping patterns , sanitary enterprises must be how to highlight the advantages of e-commerce work hard, from the final elimination . With the development of online shopping itself gradually mature , bathroom involves ordering , size, texture, and, most important product sale, sale problems will gradually be united brand businesses gradually improved. Future bathroom market , traditional store -based sales model will still be , but as a secondary form of online marketing sales , will also occupy a growing share of the market .
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